A history of the Genting brand

Thursday, Mar 16, 2017 13:26

Genting Casino is one of the top casino brands throughout the world but did you know that the Genting Group was actually founded by a Malaysian entrepreneur named Tan Sri Lim Goh Tong back in 1965? His vision was to build a luxurious hill resort within the reach of all Malaysians. It was quite an arduous task and in 1971, the first hotel at Genting Highlands was opened and it is known as the popular Theme Park Hotel nowadays.

This hotel was a huge success and led to the opening of four more hotels which are Genting Hotel, Highlands Hotel, Resort Hotel, and the First World Hotel. The company was also able to buy two apartment blocks at the hilltop and this lead to the opening of the Awana Genting Highlands Golf and Country Resort. Genting Highlands Resort quickly became known as the “City of Entertainment” and the premier resort for all tourists and Malaysians to visit. With a casino, theme park, concert shows and lots of shops then it has certainly more than earned that title!

All of this prosperity led to the formation of the Genting Group that was founded by Tan Sri Lim Goh and Tan Sri Lok Thay. This enabled the company to expand and diversify into other activities such as plantations, properties, power generation, oil, information technology and of course casinos. Genting even ventured into the cruise operator business and it owns Star Cruises which is the third largest operator in the world. In 2006, Genting obtained a Singapore casino license and built an integrated resort, named Resorts World Sentosa. This was the perfect time for Genting to expand into Singapore and take full advantage of the booming Asian tourism market.

In 2011, Genting opened a racino which is a combination of a race track and a casino in New York City. This was the first step into American territory for Genting and they continued expanding all over the world in countries such as Korea, China, Philippines, and Hong Kong. One of the countries were Genting really made its mark was the United Kingdom as it owns the largest number of casinos in the country which currently stands at 47. Genting has over 50 years’ experience in the gambling industry, so you could say that it is woven into their DNA! Genting also recently opened a prime leisure complex in Birmingham in 2015. It cost over £150 million to develop and it features an ultra-modern casino, shopping centre, a 4* star hotel, various themed restaurants and bars, a stylish cinema, and a conference centre as well. This venture has been hugely successful for Genting as they now focus their thoughts on future premier leisure resorts around the world.

To date, Genting is one of Malaysia’s largest and most respected corporations. It has won numerous awards and it yields a market capitalisation of more than $33 Billion! It also has over 4,500 hectares of prime resort and it employs more than 35,000 people all over the world.

To read more about this fine company then check out our review of their casino here.