888casino expands into Romania and Denmark

Online gaming operator 888 has publicly announced its decision to launch in the Danish and the newly regulated Romanian online gaming markets, following the awarding of licenses from the respective regulators.

Itai Frieberger, Chief Operating Officer at 888 Holdings, commented: "Thanks to the hard work of our team and the regulators involved, we are excited to offer our entertaining, secure and trusted gaming brands to players from Romania and Denmark. Launching in two regulated markets concurrently is another testimony of our ability to leverage our regulated technology and knowhow in delivering our market-leading products. We are proud to offer the 888 marquee brands in these markets, reaffirming our strategy to become a dominant operator in global gaming regulations".

888, one of the world's leading gaming destinations, powered by its award-winning, proprietary software and services, has been authorized to launch three of its prominent online brands, as part of the business's ongoing strategy to expand into the regulated gaming market. 888poker, 888casino and 888sport, all of which now operate in several regulated markets across the world, are currently open for registration and are available for real money play in Romania. An official launch in Denmark is to follow.

About 888 Casino

888 Casino is an online gambling site operated by 888 Holdings plc and licensed in Gibraltar, New Jersey, Denmark, Spain and a number of other countries and territories. The site provides online casino games in download and web-based instant play for personal computers, tablets and mobile devices. 888casino also offers traditional casino games to play online including classic table games such as blackjack, roulette, baccarat and craps, classic slots and video slots, video poker and Live Casino tables. In 1994 the Free Trade & Processing Zone Act was passed in Antigua and Barbuda, opening the way for the development of legal online casinos. Casino-on-Net, 888 Holding’s first online casino, was launched in May 1997, and re-branded in 2010 as 888casino in order to unify the look and feel of other 888 Holdings offerings, 888poker, 888 games, 888sport and Wink Bingo.

Origins

Originally established in 1997 by brothers Aaron and Avi Shaked along with partners Ron and Shay Ben-Yitzhaq, also two brothers, the company was originally called Virtual Holdings. Aaron Shaked claims to have come up with the idea of the online casino while attending a dentistry conference in Monte Carlo.
The 888casino platform is powered by Random Logic software, a subsidiary of 888 Holdings that provides research, development, operations and marketing services. Available in 23 languages, 888casino offers online casino games for real-money betting and free practice play. New games are both developed in-house and supplied by external gaming companies such as Net Entertainment and Amaya Gaming.

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