32Red will continue to sponsor Frank Warren's Shows2017-07-10 11:57:03
A Knockout Deal
Only recently 32Red announced an extension of their sponsorship deals with football clubs Rangers and Leeds United and their marketing shows no signs of slowing down with this latest deal. 32Red, part of the Kindred Group since June, have announced that they will continue to sponsor Frank Warren’s boxing shows. Warren, a member of the International Boxing Hall of Fame, is a world-renowned boxing manager and promoter and has worked with some of the best boxers in the business including Ricky Hatton and Amir Khan. The deal is a 12-month extension of an arrangement in place since March which sees 32Red sponsor boxing on BT Sport and Box Nation.
“A Superb Platform”
Director of Brand and Acquisition at 32Red Gerry Murray explained the reasoning behind the decision to continue the partnership; “We’re thrilled to have agreed on a new long-term deal with Frank Warren and his team. Since starting our relationship earlier this year, we’ve been fortunate to be involved with a number of excellent shows that have given our brand a superb platform to reach new potential customers.”
“An Exciting Year Ahead”
Murray who has previously stated that boxing is “a core part of our brand strategy” was optimistic for the future of the sponsorship deal and the potential benefits for the company. “32Red is all about providing quality and excitement for our customers and we’re delighted to have found a long-term partnership where that’s being replicated on a regular basis. Despite the fact we’re only a few shows in, we’ve already seen classics like Darryll Williams v Jahmaine Smyle, a real grudge match with Smith and Williams and the emergence of some of the most exciting talent in boxing today with Dubois, Yarde, Barrett and Woodstock. From both a commercial perspective and as a fan of boxing, it’s been a hugely encouraging start and we’re looking forward to an exciting year ahead.”
Founded in 2003 32Red has grown rapidly to become one of the largest online casino companies in Europe. The British company, licensed in Gibraltar, employs over 100 people and in 2015 announced a net gaming revenue of £48.7m. In June of this year, the company became part of the Swedish-based gaming operator the Kindred Group’s portfolio. The acquisition is believed to have cost the Stockholm-based operation in the region of £175m.
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