32Red to stay on with RangersMonday, Jul 3, 2017 14:19
The online casino company have been the official shirt sponsor since July 2014 and will continue to have their logo displayed on the front of Rangers’ kits for the next two years.
Rangers said in a statement the club “had a number of shirt sponsorship options” but have decided to “continue this mutually-beneficial partnership”. Rangers managing director Stewart Robertson said: “We are delighted to announce an extended shirt sponsorship deal with 32Red. They have been with Rangers every step of the way as we progressed from the lower leagues back to the top flight and we thank them for their support.”
Matt Booth of 32Red added: “We have enjoyed three fantastic years as the official club sponsor of Rangers FC and we are thrilled to confirm a further two-year agreement that will see the 32Red brand feature on the front of the players’ shirts. “Rangers have an unbelievably loyal following and we hope to see even more success return to this fantastic football club in the next few years.”
32Red is a British online casino company licensed in Gibraltar. The business is registered on the Alternative Investment Market, a section of the London Stock Exchange, with the code TTR.
Users of the website are able to play over 500 casino games including blackjack and roulette, along with sports betting and poker. Players can play for pound sterling, euro, U.S. dollars, Canadian dollars, Australian dollars or Japanese yen.
32Red advertises to the Premier League market by hosting numerous advertising boards at different grounds. They also kit sponsored Aston Villa between 2006 and 2008. On 25 June 2009, 32Red were announced official main sponsors of Swansea City Football Club. The sponsorship ended early after the 2012-13 season. In a two-year deal starting in 2013 they sponsored Crawley Town F.C. The company signed a three-year deal with Rangers F.C. in April 2014 beginning in July 2014. In 2016, they signed a new sponsorship deal with Leeds United F.C.
32Red invest significantly in UK Horse Racing and are Authorised Betting Partners of British Racing. 32Red sponsor the Arena Racing Company All-Weather Championships since their launch in 2014. This sponsorship sees the 32Red brand associated with over 500 races during the championships. 32Red also sponsor the twilight fixtures at Kempton Park Racecourse and in August 2016 announced their sponsorship of the Haydock Sprint Cup.
In September 2014, 32Red Plc announced the purchase of GoWild Casino’s United Kingdom-based customer database. In June 2015, 32Red Plc announced the purchase of Roxy Palace Casino for £8.4 million. In March 2016, 32Red announced net gaming revenue of £48.7m in 2015, up 52% year-over-year, and revealed that it is evaluating possible acquisitions. The voice of 32Red's online casino is provided by British actress Patsy Kensit.
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