Yggdrasil maps out Italian expansion plans

Monday, Jan 23, 2017 16:45

The company has already begun the process of certifying its games and platform in compliance with technical requirements in the country, with plans to make an initial 11 titles available in the second quarter.

Operators will also be able to access the company’s ‘BOOST’ collection of in-game promotional tools, as well as the social sharing tool ‘BRAG’.

Fredrik Elmqvist, chief executive at Yggdrasil, said: “It is about time Yggdrasil crossed the Rubicon as Italy is one of the most exciting and fastest-growing markets in gaming.

“We already had a number of Tier 1 operators on our books who were active in Italy, so it really was a no-brainer to enter ourselves.

“We are delighted that Yggdrasil will have a presence in this exciting jurisdiction, and we are already in negotiations with some major operators.”