Pragmatic Play signs new deal with Kindred Group

The deal will allow Pragmatic to grow its presence in regulated markets. The company provides a large number of online casino games, live casino games, and video slots. The Kindred Group is one of the major providers of online casino games in Europe, with offices in 12 countries, including France, Sweden, Malta, England, Denmark, and Holland. They are also licensed in 12 jurisdictions.

Pragmatic Play's products include the celebrated Wolf Gold and the newly released Ancient Egypt Classic, as casinoreviews.co.uk reports. Kindred players will be able to play both of these titles via the operator’s brands, such as Unibet. Pragmatic will see a number of its products be made available to the operators Italian players via Unibet.it. The deal sees the company expand its reach even further into the Italian market, after the provider's games were rolled out with Betsson’s StarCasino and OIA Services.

More content, more experiences

Pragmatic’s Chief Commercial Officer, Melissa Summerfield, said that she is delighted that the firm will be in a position to offer Kindred Group gaming content to its customers and provide them with enhanced online gaming and casino experiences with their diverse and exciting mobile-focused products.

Ms Summerfield said that Pragmatic plans to ensure that each of their games is fresh, fun to play, and embraces the latest in technology, with a quality that appeals to a wide range of players.

Kindred Group’s Head of Gaming, Cristiano Blanco, said that Pragmatic’s products are perfect for what they are trying to do and for the kind of exciting games that they like to offer their players.

Kindred Group’s Head of Casino, David Robertson, said that the fact that Pragmatic releases new content on a consistent basis was appealing to them and that they are looking forward to a rewarding partnership.