LeoVegas - gaining exposure in Britain

Tuesday, Apr 18, 2017 15:05

LeoVegas will sponsor the series for one year, running brief adverts during the broadcasts as it looks to gain more exposure on British shores. LeoVegas, branded as “the king of mobile casino”, will look to create a link with the home of classic British comedy, which will see viewers of hit shows Spaced, Black Books and the Mighty Boosh exposed to the casino company’s variety of offerings.

LeoVegas’ UK manager Jon Sinclair was excited by the new partnership as the firm looks to expand: 'Teaming up with one of Britain's most loved comedy stations shows our commitment to making LeoVegas a recognised name in the world of entertainment and highlighting our huge offering,' he stated.

Further Sponsorships


LeoVegas’ sponsorship of Gold After Dark underlines an aggressive marketing policy as the brand grows in the UK. Last month, the Stockholm-listed online gaming operator teamed up with the Bookmakers’ Afternoon Greyhound Service to add streaming of live greyhound races to its portfolio. LeoVegas users who place a £1 bet or more can stream live greyhound races from a range of tracks across Britain.

“Adding BAGS live streams is the first step for us, as we continue to offer an improved service for our customers,” stated UK manager Shenaly Amin.

Johnny and Leo Vegas


In February, LeoVegas teamed up with English comedian Johnny Vegas for a new advertising campaign. The larger than life comic is now a brand ambassador for the Swedish mobile casino operator. The funny campaign saw aptly-named Vegas failing to keep up with the abilities of his fellow ambassador Leo the lion. It is clear the comedy market is a target for LeoVegas and we can expect similar adverts in the future. “Johnny’s comedic background adds a different dimension to the marketing campaign and he’ll definitely help us take the gaming scene to another level,” added Amin.

Lions and Tigers join Forces


At the turn of the year, LeoVegas announced itself as the new official betting and gaming partner of English rugby union side Leicester Tigers. In a contract that will last 3 years, the LeoVegas logo will appear on the team’s shorts until the conclusion of the 2018/19 season. Further exposure will be gained through the use of advertising boards at the stadium. LeoVegas also gained the right to promote its products during live coverage of Leicester Tigers fixtures as well as previously recorded footage. The partnership with the hugely successful side, captained by English international hooker Tom Youngs, is a significant move for LeoVegas. UK manager Shenaly Amin described the venture as a “major statement of intent”, as the operator continues to grow. The agreement will see LeoVegas exposed on a national scale, with highlights broadcast weekly on ITV and BT Sport holding the rights to live fixtures.

It has already been an exciting year for LeoVegas, and we can expect to see more of the operator as they tap into more markets in 2017.


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